Most of the lip products I have from BeYu are described matte, but none impressed me as this one and that's because it actually is their only properly matte product. I have several such jumbo lip pencils and these are my favourites because they do everything I want: they have an excellent matte finish, great pigmentation and good lasting power. There are several shades available, I got one of the shades that I instantly liked, but there are a few that peaked my interest too. Non matte version of such pencils exists as well.

Texture: This is what I wanted Essence's Velvet Sticks to be. Pigmentation is excellent and the finish is properly matte, actually one of the best I've seen in a non-liquid lipstick. It applies easily without dragging and doesn't emphasise the uneven texture of the lips. To me it's not drying, but I have heard complaints, so get this only if you truly love matte finishes. 
Colour: My shade Dusty Rose is a muted peachy shade with some rosy tones. I've been wearing a lot recently because it's so easy to apply nicely and because it's a peach that doesn't look orange on me, so it a very easy to wear colour. It's a type of colour that it's very possible will look more pink-rosy on darker skin tones.

Staying power: This last excellently on the lips, way longer in fact that other BeYu lip products I've tried as well as my other chunky lip pencils I own (with a notable exception of Golden Rose's, but I only own dark shades). I'm impressed. It's the type...