While aging comes with many benefits? including higher self-esteem, better perspective, more patience and humility, just to name a few ? there?s no denying that it also comes with some unwanted things. Generally speaking, rare are the people who would choose to have wrinkles over smooth skin, or thin and limp hair over luscious, thick locks. Alas, we all must age; but when you consider the alternative, aging is a privilege indeed! Why, then, are there so few beauty and personal care products for mature women" Better Not Younger is one of the newest brands to ask ? and answer ? this question.
When they?re not underrepresented, women over 40 are misrepresented by the beauty industry: boxed into oversimplified images that minimize their complex personalities in order to sell products or agendas. Just think about it ? how many ?antiaging? products (specifically for women) have you seen lately in your local drugstore or on TV" Dozens, if not hundreds. It appears that youthfulness is the only standard the current beauty industry celebrates. The good news is, Better Not Younger is one of the brands looking to change the beauty landscape for mature women. With hair, eyebrow and lash products specifically designed for women over 40, the brand?s mission is to empower more mature women and help them feel better (not younger) in their bodies. Featured in numerous popular media outlets, including Forbes, Allure and NBC, the company is slowly but surely growing in popularity ...