With 1800 BrowBar beauty lounges in 49 countries, there's no denying that Benefit is the world's leading brow authority. The brand that is the epitome of brow styling started helping customers to solve brow dilemmas when it opened its first store in 1976; forty years later and they're celebrating that heritage with a whole new look and fab new products to ensure their brow offering continues to be head and shoulders above the rest. Now with over thirty individual products to choose from (which include shade ranges to suit every hair colour,) there's undoubtedly a helping hand whatever your individual need. Three years in the making, this collection was developed with the aim of producing high performing formulas, custom designed applicators and mistake proof shades - allowing the user to become a brow expert in their own right. The silver swanky packaging looks beautiful, albeit not exactly the most practical to store away, and the new generation of formulas make this a collection to definitely get on board with. I tested out all of the new products to see how they held up, and I've already got some firm favourites...
BROWVO! CONDITIONING PRIMER (£21.50)
This rather unusual product isn't about filling in or perfecting brows, but looking after them so you don't need to do as much cosmetic adjustment in the long-run. Benefit say this conditions hair (thanks to the inclusion of keratin and soy proteins to help brows look thicker and fuller,) while priming brows for other pr...