I’m not even really a concealer person anymore, since everything concealer-y adds, like, 1,000 years to my face (FOR SERIOUS!). It’s that dry under-eye area, man. So, so tricky… But this snazzy little stick by Benefit has me feeling like I could fall in love again with concealer.
If their new Boi-ing Hydrating Concealer ($22 for a 0.12-oz. stick) looks familiar to you, well, that’s probably because you might remember a similar product from back in the day called Fakeup. Boi-ing Hydrating is basically the same thing, but in different packaging and more shades (six, to be exact).

From the Benefit website:
Don’t let dry under-eyes and dark shadows get you down. Boi-ing hydrating concealer hides dark circles and visibly smooths fine lines. Plus with Vitamin E & apple seed extract, this hydra-smoothing formula keeps skin hydrated for 6 hours* with Vitamin E and appleseed extract (Formerly known as fakeup. Same shades, same great formula!)
*instrumental test on 10 panelists.

Sheer coverage
Lightweight formula
Natural finish
100% said it hydrates skin**

**results observed in a consumer panel survey

It’s an ultra-creamy under-eye concealer stick with a concealer “core” surrounded by moisturizer, and it completely covers dark areas without creasing or emphasizing wrinkles experience lines.
Continue reading "Benefit Boi-ing Hydrating Concealer Is Your Dry Under-Eye Area’s BFF" on Makeup and Beauty Blog.

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