Top of the testing pile, for the past few weeks: L’Oreal’s new Revitalift Filler Hyaluromask. This light, fresh-feeling gel is packed full of tiny beads containing hyaluronic acid – these beads burst as you massage the mask into the skin, helping to plump out fine lines and wrinkles and give an overall lifted appearance to the face.

For those looking for a non-invasive way to give instant plumpness and freshness to their skin, hyaluronic acid is a bit of a wonder ingredient. I’ve written about hyaluronic serums before and I must do a recap soon, as I’ve a load of new ones to add into the mix, but in short it’s a molecule that can hold up to a thousand times its own weight in water. It’s naturally occurring in the skin, but it’s always great to be able to give things a helping hand! I like to think that each one of the hyaluronic acid molecules are like nappies (not very glamorous, but bear with); they hold onto the water that comes along and then puff up and get huge and heavy. So the skin appears plumper and more lifted and – because lines are smoothed out – more relaxed. Look, I know that face creams and potions and lotions are never going to be a replacement for cosmetic procedures, but as it stands (I may change my mind, let’s see) I’m not all that keen on needles and knives. So whatever I can pile on to make a visible difference, I’m game for. And hyaluronic acid is one of the ingredients ...