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What was once called the clean beauty ?movement? is now a booming industry, catering to a huge majority of women (and men) who are moving away from mainstream beauty brands and opting for natural, certified organic and even vegan beauty products.
The good news is that there are so many beauty brands (including some amazing homegrown companies) that are jumping on the bandwagon, nixing the nasties and animal by-products, and proving that they can be just as efficacious as their not-so-natural counterparts.
But here’s where it gets tricky. Deciphering the coding, words, and ingredients of beauty products is often a minefield, says Melbourne-based mobile makeup artist and author of the Skin Journal Georgina Alexandra. ?When we see a product that is labelled natural, certified organic or vegan, it doesn?t necessarily mean these products are free from toxic ingredients?this is difficult to understand, because we want to trust what the packaging is telling us. Due to very little regulations in Australia, any brand can label their product natural or organic without facing any repercussions, so understand exactly what each different sector of clean beauty means can take a little time.” Let?s break it down.

?This is something that more and more of my clients are asking for,? says Nicole Stubbs, skin therapist and owner of Tribe Natural Beauty in Sydney?s Bronte. ?This eliminates all animal-deri...