About a week ago a little black box arrived on my desk, concealing a capsule collection of new products. At first glance it looked the same as many other things I'd seen before, but the accompanying literature told a different story: this was Beauty Pie and it claimed to be the driving force behind an industry revolution. Developed by the woman behind super successful brands including Bliss and Soap & Glory, Beauty Pie is an online-only digital members club that aims to bring 'luxury cosmetics at factory prices' to those that sign up. At a cost of £10.00 per month (for a minimum of three months,) being a member allows you to buy £100 worth of cosmetics (at the full price) for rock bottom prices every calendar month - and if you don't use your allowance, it rolls over. Intrigued"
Their main point of difference is that Beauty Pie claim to have 'cut out the middle man' and minimised packaging expense, creating high quality cosmetics at prices that the high street simply can't compete with; what I do like is that they list the ingredients of every individual product and shade so you can find out easily what they compare to. Just pop the list into Google and it's easy to see what kind of quality you can expect: Future Lipstick Matte has basically the exact same ingredients as Charlotte Tilbury Matte Revolution and Soap & Glory Sexy Mother Pucker Matte; Uber Curl Drama Mascara is almost the same as best selling mascaras from Urban Decay and Clarins; the Beauty Pi...