Beauty and style blogger Keiko Groves has attracted an impressive following to her personal blog, Keiko Lynn, where she broaches everything from creating the perfect cat eye to styling vintage finds. The 32-year-old Florida native, who co-founded the creative rental space Brooklyn Brigade in her current Park Slope neighborhood, likes to have fun with fashion and beauty, eschewing conventional rules and not taking herself too seriously.
Skin care, however, is an exception. “I had a skin-cancer scare when I was younger and became obsessive about protecting my skin from the sun,” she says. “My routines sound intimidating to people who just wash their face and go, but they’re actually pretty straightforward.”
Not ones to be intimidated, we asked Groves for every detail of her skin-care regiment. Here’s what she spilled. How would you describe your skin type"

My skin is selectively sensitive so I have to be extra careful when trying new products. I’m very pale and I have freckles and moles that I like to show, so I don’t wear foundation. That makes my skin care all the more important, because I’m not falling back on the magic of makeup.
What’s your skin care routine like on a typical morning"

I wash my face with a gentle Avène cleanser and then prep my skin with a light acid toner?usually Pixi Glow Tonic. Next, I apply eye cream?either Tata Harper or Bodyshop Drops of Youth?then I put on Avène moisturizer...