Most of us are well versed in the importance of collagen within our skin; it's the one buzz word that imparts fear in women universally, as a lack of collagen often means those inevitable signs of ageing are rearing their heads. This essential part of our body's structure plays a key role in providing ?scaffolding? for cells, tissues and organs, but it also gives skin strength and durability; it's responsible for the smooth, plump appearance of young, healthy skin. As we age the production of collagen, elastin and hyaluronic acid in the skin gradually decreases (at a rate of around 1.5% a year) which in turn causes dehydration and dullness which only adds to the signs of ageing. The skincare market has made billions around the idea that lotions and potions can help inject collagen into the skin, or help 'kick start' our skin into producing more of the cushiony stuff itself, but now the interest in collagen rich products is expanding beyond the traditional. We now don't think twice about drinking our collagen or applying it to our thighs, but rather unconventionally Nails Inc are launching their very own take on the concept via their 'Powered By Collagen' nail polish. Quite simply the collection aims to target the signs of ageing on our talons, which often gets completely overlooked. Just as our skin changes as we age, nails can also become brittle, discoloured, thinner and full of ridges over time; this five piece 'anti-ageing' nail collection aims to bring a new angle...