Anatomy Of A Beauty Frenzy: How Glossier Caused Hysteria Around Their Launch (And Some Bits Worth Trying)
When it was announced that Glossier was launching (or rather, shipping) to the UK earlier this year, the beauty community became more than a little bit crazed. Whether it was rushing out to visit their pop up, pouring over the website to make a wish-list, reading up every review they could find, or simply buying into the hype without much research, there's no doubt that Glossier was the name on everybody's lips. The countdown was on and as soon as us Brits could get our hands on the products, we did - and in our droves. I couldn't scroll through my Twitter, Instagram or Bloglovin feed without seeing at least one Glossier feature every day, which is something unparalleled in the beauty blogging (and wider beauty journalism) community since I became part of it in 2010. Although I'm quite late to the party in finally getting my hands on some and trying Glossier for myself, I'm fascinated as to how an independent Stateside brand caused such a frenzy in such a short period of time. Why was there such hysteria around the launch and how were we collectively convinced we all needed to make our lives a little bit glossier"
PRE-LAUNCH HYPE The marketing team at Glossier deserve a medal, because they created a craze for the brand months before it was even available. They teased their new distribution by letting online publications know before anyone else, drip feeding slowly but surely the idea that this was the hottest beauty brand to have ever existed. Even if you'...
Fuente de la noticia:
londonbeautyqueen
URL de la Fuente:
http://www.londonbeautyqueen.com/
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