I’m so impressed with Alpha-H’s latest launch – I think that it really taps into the trend for bespoke skincare, but in a way that’s simple and easy to understand. The Vitamin Profiling Collection is a set of four potent serums, each featuring a different beauty-boosting vitamin and addressing a different set of skincare  concerns.
Three of the vitamin serums in the set were available already – A, C and E – but the Profiling Collection brings them together with a new addition, the amazing Vitamin B serum, and presents them all at a price that’s less than half of what they cost singly. (The full-size Vit B costs £58.50 for 50ml, the Collection is £49.99 for a total of 100ml – 4 x 25ml.)
The idea behind the serums (and, I suppose, most serums in general) is that they give a very concentrated and potent shot of ingredients that’s quick to apply and easy to incorporate into your skincare routine. You massage in a few drops before you apply your moisturiser and that’s your “treatment” part of your routine ticked off – whether you’re worried about fine lines or lack of elasticity or the beauty perils of being exposed to pollution or to the elements, you’ve given yourself a very targeted solution without having to think too much about it.
The Vitamin Profiling Collection tackles pretty much any major skincare concern you can think of and allows you to mix and match as needed. So ...