It is always a pleasure to feature products from Alpha-H; their effective, problem-solving skincare has never failed to impress me. In fact one of their hero products, Liquid Gold, gave me my first beauty “Eureka” moment – never before had I seen such instant results from a skincare product and it really took me by surprise. A modest, unassuming bottle of odd-smelling liquid that quite literally transformed my skin overnight, brightening and tightening and generally giving it a massive shake-up. (It’s actually on a 2-for-1 offer at Cult Beauty at the moment, should you need to re-stock.)
Liquid Gold and the Leap of Faith…
Almost five years later and I am still a huge fan of this no-nonsense, results-driven brand. My latest Alpha-H discovery, the brilliant Liquid Laser, will be featured here soon, but today I want to talk about their sun protection range and – more specifically – the new #allaboutSPF campaign. I have a whopping great fifty sets of SPF skincare to give away, too, so make sure you keep on reading!
The #allaboutSPF campaign has been launched to raise awareness around skin cancer and sun-induced aging. Despite the constant reminders about wearing sun protection, reapplying regularly and ensuring that enough product is used, most people still don’t use their SPF in an effective way – if they use it at all. Granted, here in the UK it is possible to go for weeks without seeing any actual sunlight, e...