ALLURE OFFICIALLY BINS THE TERM “ANTI-AGING”
September, we love you already! ALLURE MAGAZINE’S SEPTEMBER DOUBLE COVER STORY, an interview with Helen Mirren and alongside it why Allure Will No Longer Use The Term Anti-Aging (both by Allure’s Editor in Chief, Michelle Lee) kicks off autumn, in the biggest beauty news of the year.
So if you’ve bought or are buying this issue, you might want to keep it for posterity (or prosperity as a friend used you say) because a change is gonna come…and it’s already started.
Yes Allure has officially binned the term “anti-aging” (cue a ton of brands redoing their labels/websites/ads, etc. etc.) hurrah! We’ve always been about “You…but better” and a core heart+part of The Beauty Shortlist is healing beauty, ageless beauty and the comforts and joys of beauty. And what could be more comfortable than feeling happy in your own skin however many years it’s served you well" Instead of resenting each new wrinkle and slipping into the dark vat of the “I’m invisible now that I’m 50” mindset.
Helen Mirren with Allure Editor in Chief Michelle LeeÂ
?If people treat me like the age I am, I get absolutely insulted, really cross. I hate when people give up their seat for me. No, no, no. I don?t want your seat?
Helen Mirren
Brands like NARS, Gucci and L’Oreal have been the older model trailblazers but ads are one thing, editorial is another. So I think (no, I know) that we’ll look back...
Fuente de la noticia:
thebeautyshortlist
URL de la Fuente:
http://www.thebeautyshortlist.com/
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