SPONSORED FEATUREFor Erborian, the perfect skin ideal means ?baby skin? - the beautifully plump, smooth and even-toned radiance that can only be associated with optimum health. As one of the original Korean beauty brands to have been adopted in Western markets, Erborian have focused on creating products that deliver this ?baby skin? effect to women across the world. Initially this was in the form of their iconic BB Creme (launched in 2009) which achieved worldwide success, but in 2016 they take this one step further and welcome a new era of beauty with the launch of 0.09 Touch Au Ginseng. Housed in a gorgeous handbag-sized compact, this revolutionary product combines the benefit of a BB cream with the convenience and mattifying effect of a powder: the unique hybrid formula glides over skin to leave it looking naturally fresh and perfected.
Most of the beauty industry uses water as its main ingredient, as it?s an essential component in providing an even consistency to formulas made with oil or 'actives'. However, Erborians's innovative new product provides ?almost waterless? technology that reduces water to its simplest form, creating a natural and perfectly looking finish without overloading the skin. This reduction in water helps to not only keep the product compact, but minimises the 'movement' you can often experience throughout the day - by reducing the water content, the result is a product that stays put for longer while working just as hard. It may look like a simp...