Sooner or later the allure of a Jo Malone store or scent will reel you in, you will want to treat yourself (and you should because you work hard for that money) but you may be put off by the price or the sheer volume of the fragrances - most are 100ml in size. The answer to both dilemmas may be the new 50ml versions of all seven of the iconic Jo Malone Cologne Intense scents - a slightly more affordable and dare I say economical way, to at last own that one Jo Malone fragrance that forever plays on your mind.

Yes compared to the original - the 100ml versions of the Jo Malone Cologne Intense - the new 50ml size does appear to be dinky and dare I say cuter than cute but in reality, 50mls of fragrance is still a whole lot of scent and by no means a comprise on quality. Don't believe me" Tonight have a quick route around your existing fragrance collection, you will quickly realise that most bottles will be around the 30ml-50ml mark, so if anything the new Jo Malone size is the norm, rather than a novelty.
As you can see, Jo Malone have not created a new style of packaging for the 50ml launch, rather they have simply created a smaller version of the bottle used to house the original and larger colognes - a move that is oh-so aesthetically pleasing and of course on brand too, as in that it is instantly recognisable. To mark the launch, all seven of the Jo Malone Intense fragrances will come presented both in the iconic cream and black gift b...