A few weeks ago I had the absolute pleasure of attending Aveeno's Moment for me event in London. It was situated in the most quaint and cosy cafe, I have ever set foot in called 26 Grains - if you are local I highly recommend checking it out. It was here that not only was I treated to a scrumptious breakfast (heartily topped oatmeal of course) but I learnt all about the latest Aveeno launches, why Aveeno products in general are great for the skin and the power of oats - a staple ingredient of any Aveeno launch.

"Oatmeal baths have long been recommended for people with dry and sensitive skin conditions, providing a soothing effect while improving the skins protective barrier"

So yes, lets talk a little more about both Aveeno and oats in general shall we" The brand we know (and love) as Aveeno began way back in 1945 and the first product to launch was the Aveeno Soothing Bath Product, it included the ingredient colloidal (very finely milled) oatmeal and paved the way for future launches; to this day every Aveeno product contains oats in some form. One such could be, the oat essence- Avenanthramides - essentially, tiny chemical compounds isolated directly from oats. This is done through a careful extraction process and has the most anti-irritant properties of all oat extracts; some Aveeno products also contain oat oil, which again is a separate component, that is produced from oats through an environmentally friendly extraction process - the more you...