OK here's the thing - I have loved everything I have tried from Deciem. Grow Gorgeous, Hylamide, Hand Chemistry etc - all excellent. There is no doubt in my mind that Brandon, the founder, is at the forefront of science in products and he talks in a way that very few people I have met in the industry talk. Passionately, intelligently and with love and excitement.

I have not had as much success with NIOD as I have with the rest of the range, but this is purely, 100% because of my own limitations and frankly, because the range confuses me. I like to know exactly how something works, when it works and how quickly it works. NIOD has no interest in my problems, it just wants to get on with the job. It cares about the science, but I think that sometimes the science overshadows the 'PLEASE GOD JUST TELL ME HOW IT WORKS!!!'
I know I'm not alone. As NIOD's success has grown, I am asked more and more often about their products, and I found myself unable to answer properly so I asked Brandon, a man who by his own admission will use 597 words when one will suffice, for 3 sentences on each product. I asked politely, but I did say 'THREE SENTENCES BRANDON. THREE.' ;)

Being the total gent that he is, he entertained my impertinence.

'Beauty science is on the verge of an explosive level of innovation and the next 5 years are going to be revolutionary.'

CAIS - Copper Amino Isolate Serum
1. If you're going to use 1 product from NIOD, use this one.
2. It focuses on skin health and not li...