The united shopping day designed to create a gender-balanced economy set for November 27th, 2019

November 4, 2019 (Sun Valley, ID) ? A Girl’s Gotta Spa!, a brand dedicated to encouraging and empowering women through self-care beauty products, is thrilled to announce its participation in the second annual Women-Led Wednesday on November 27, 2019.

Women-Led Wednesday is…

a collective brand campaign designed to spotlight and encourage holiday shoppers to support women-founded and -led brands.

Similar to purpose-driven shopping holidays like Small Business Saturday, Women-Led Wednesday is dedicated to supporting a specific business group ? women, women-identified, and non-binary/genderqueer brand leaders ? in efforts to create a more gender-balanced economy.
Beyond the November 27 Women-Led Wednesday holiday, the initiative is dedicated to promoting and uniting women-led brands year-round.

The newly launched Women-Led Wednesday website and directory allow visitors to explore, search for and learn more about women-led brands.

I strongly believe in community over competition and have always, and will continue, to support female-led companies. Women investing in women with their dollars, their words and their actions, shows future generations the importance of standing behind female-led brands,” said Shannon Smyth, A Girl’s Gotta Spa! Chief Pampering Officer.

Shannon Smyth in 2014 when she launched her product line.

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