One of this year’s top Beauty Shortlist Awards highlights was our collaboration with MyShowcase.com – after we wrapped up the main shortlist, MyShowcase founders Kate Shapland and Nancy Cruickshank joined our judging panel to select the brand they loved the most, and two runners-up!
“Innovative brands like Therapie and Prismologie are
the door openers to the future of beauty”
Their vote went to THERAPIE, top aromatherapist Michelle Roques-O’Neil’s inspired artisan “beyond aromatherapy” brand.with fresh new Danish skincare brand NUORI SKINCARE (new in the UK at Content Beauty!) and PRISMOLOGIE’S crystal-infused future-of-beauty range, one of the beauty world’s most stunningly-branded collections.
Crystal beauty is a “thing” and I predict the crystal beauty trend will really take off next year (it’s still “settling into people’s psyches”). Innovative brands like Therapie and Prismologie are the door openers to the future of beauty.
I couldn’t be happier to see Therapie – a brand I’ve always championed right from the beginning, their first award was one of ours – picked as the winner of this year’s new MyShowcase/BeautyShortlist Indie Choice Award.

We all need a little Therapie
Thank you Kate and Nancy for sharing the surprises and excitement of this year’s BEAUTY SHORTLIST AWARDS and for your incomparable expertise around beauty and wellbei...