Regardless of how drastic the makeover, any change in hair color is going to alter that state of your strands. In most cases, this includes some level of damage, whether it’s breakage or dryness that feels impossible to remedy; even with the most luxurious hair mask and professional touch-ups every few months. As with pretty much any hair challenge, how and when you cleanse plays a huge role in getting it back into fighting shape. In the case of damaged hair, keratin shampoo is a game-changer.
While purple shampoo and the occasional toner is what keeps a vibrant dye job from getting brassy, a keratin-rich formula gets down to the nitty-gritty of every hair follicle. For starters, keratin is a protein already produced by the body to keep your hair, skin, and nails strong and healthy. Unfortunately, its sensitive nature leaves it vulnerable to damage, which usually shows in the form of brittle hair and excessively dry skin. Thankfully, it can also be derived from outside sources (both animal and vegetable) and used in hair treatments to address the mess. Now, we have an excess of keratin-rich shampoos and conditioners to keep up with the ever-expanding amount of slightly damaging style innovation. This doesn’t include the popular keratin treatment that smooths and fills in areas of damage, thus slightly altering a curl pattern. I’m talking specifically about keratin shampoo, which provides the same smoothness and shine, but will still get your hair into heal...