According to a report by Crunchbase, just one percent of venture-backed founders were Black in the last five years. One percent. A whopping 77.1 percent of founders were white regardless of gender and education. For about a million reasons, it’s always important to support minority-owned brands but now more than ever, we’re putting the focus on Black-owned founders. That’s why we rounded up some of our favorite Black-owned beauty brands at Target that you should add to your cart, like, now.
Trust us?these brands did the work to bring you quality products at reasonable prices. We’ve tried them all. The best part" You can grab them on your next Target run. Shop ultra-pigmented makeup from Coloured Raine and The Lip Bar, hydrating haircare for textured hair from The Doux, Alikay Naturals and Mielle Organics, grooming products from Scotch Porter and wellness ones from The Honey Pot. Of course, this isn’t an extensive list of all the Black-owned brands from Target nor is it a list of all the products great for Black hair and skin. Many more brands cater to textured hair but are owned by huge companies such as Procter and Gamble and Unilever. That doesn’t make them bad products, of course. Some of them, such as Shea Moisture, are our favorites. (Though, we’re told Shea Moisture has a majority Black executive team.) But here, we’re focusing on Black founders to boost their success in the industry. And with these stellar options...