Sheet masks are storming the beauty world and rightly so: they are cheap, cheerful and perhaps more importantly effective but are you making the most of your sheet mask" With a little trial, error and internet pointers, I have sussed out how you can squeeze a little more out of each sheet mask.

1, Double dose - forget setting aside 15 minutes to enjoy your mask and make time for a half an hour pamper session. Sheet masks are technically double sided so half way through your relaxing at-home facial treatment, flip your mask over and enjoy the cooling dose of hydration once again - this is especially blissful and complexion saving when aboard a long-haul flight.

2, Squeeze before applying - on average each sheet mask sachet contains around 15ml to 30ml of serum, more than your skin could possibly absorb at any one time. To encourage your skin to make the most of the additional hydration, and to prevent your complexion from becoming overwhelmed, gently squeeze the mask while it is inside the sachet to release excess product and then apply to the skin.
3, Store upright - let's ignore the fact I am a (not so) secret sheet mask hoarder (I'm sure you had your suspicions anyway) and concentrate on my storage method - a cheap and cheerful basket from the Pound Shop (Dollar Tree if U.S based). Find any container large enough to store your stash and place the sachets inside upright; if you find you have more storage than masks, use books to gently jam the masks i...