I get a lot of flack from people for not doing any sponsored posts or ads as it would make such a difference to my income (yes, to be honest, as The Beauty Shortlist is my full time job these days)  – but right now, ad-free and sponsor-free feels like the right way to go. The freedom of being able to post what I really like, when I like, is a big plus for me and I’m so glad that this approach has struck a chord with, and filtered through to consumers and everyone who follows us on social media.
Basically, if it’s on The Beauty Shortlist, it’s outstanding enough to be on here,  and I, or one of the team, have tried and loved it. We hardly ever post anything we have not tested properly, unless it’s a quick “new launch” mention where we just mention dates and details but obviously have not tried the product in question yet. The best source of new beauty and modern classics of course is our Beauty Shortlist winners, and if you know someone expecting a baby soon (maybe you!") you’re warmly invited to join in all the excitement and unexpected surprises on THURSDAY 15 JUNE. That’s when we’ll reveal this year’s newest Mama & Baby Awards stars and the way things are going, there might be quite a few!! (Big thank you to everyone who’s already entered, yesterday was very busy and we have a smaller team of judges for these awards than for the big beauty ones so I think the toddler testers and their lo...