Beauty expos and conventions like Generation Beauty, IMATS and Beautycon can be a blast, because not only can you score fab freebies, but you can find out what your favorite lines have in the hopper and discover brand new brands you haven’t heard of before.
But they can also be overwhelming…
There are just so many people, so many booths and SO MANY LINES to stand in (LOL!)… Oh, the humanity! You really gotta be in the right mindset, and I think it also helps to be prepared. Next time you go to a big beauty conference, try these three things to make the most of your beauty expo extravaganza experience. 1. Arrive early
A lot of makeup enthusiasts like to go to these beauty conventions for a chance to grab some free swag and snag snazzy products at a discount, but the thing is, if you want to do some of the funnest stuff, you have to wait in a line…and the lines at Gen Beauty last weekend, especially the lines to the big brand booths, were almost Disneyland-caliber. Easily 30-45 minutes. And they got longer as the day went on (so get there early).
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