I’ll be the first to admit it, however reluctantly: Vanity can sometimes get in the way of good, earth-friendly intentions. Of course, I want to be part of the faction that contributes to saving the planet rather than destroying it, but I also sometimes spend 45 minutes in the shower. It can be challenging to alter your behavior in ways that benefit the greater good but feel like personal sacrifices. I’m still working on that.
There’s one area, though, in which going “green,” or at least inching closer to it, shouldn’t feel like a sacrifice. As recently as a few years ago, having a natural, earth-friendly beauty routine limited you to, like, three brands that were just OK, with colors and textures and packaging and scents that paled in comparison to your eco-unfriendly favorites. And then things got better?much better. If anything, the general consensus is that we’re gravitating more toward the new legion of high-end, high-quality, earth-friendly beauty brands than we are the old stuff that ends up in the ocean choking dolphins and stuff.
These newer, more guilt-free products also happen to be really, really good?here are just 20 of them.

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