Once a year, we get a first look sneak peek at emerging trends (from September, when the Awards open to 1 February, when judging is completed) and it’s always fascinating. A look into the future before the future’s arrived.
This year more NEW launches are coming in than in any previous year, so here’s a glimpse of what’s big, what’s coming soon, and what’s worth a look/buying right now. (Some innovations and launches are so new they’re still embargoed, but we’ll feature the best of them early next year).
We heard yesterday that 2018 has turned out to be a record-breaker for the Awards, and there are 5 working days left till we wrap things up (if you’re entering, please don’t leave it too late to get your samples in because yesterday was just mad and next week could turn into a last minute dot com frenzy). FOR DETAILS SEE THE 2018 ONLINE ENTRY FORM/AWARDS PAGE HERE 
2018
#beautytrends
(Left the biggest one till last)
No. 1 – Wildrafted v. Organic (there’s a difference)
No. 2 – It’s a Glitter Fest (still)…eyes, lips, cheekbones, between your brows, in your hair parting…everything
No. 3 – Hand Serums
Hand creams are upping their game – evolving into intensive balms, spa-style overnight treatments, etc., with more intensive, therapeutic (usually plant-powered, nut butter or bee-driven) ingredients labels (by the same token, not much on the nail nourishment/stren...